Legendary commercial photographer – "the godfather of stock" – Jim Erickson, told Andrew, in his gruff yet tender voice, “I like it, you’re a creative that thinks like an MBA.”
In his short time on this fair earth, Andrew's been really fortunate to collaborate with great people and create things that, largely, have made a positive societal impact. His mark today is to be accountable, efficient and inclusive, multi-disciplinary and an active member of society. His clients hire him as a creative writer, producer, strategist, designer and/or director of socially responsible content. An entrepreneur and creator at heart, his first business was in second grade. Selling cards and banners made in PrintShop on his father's Tandy to his classmates and teachers.
Since 2002, he has created and executed broadcast, web, photography, design, branding, art curation and community building projects. Working over ten years at Randy Murray Productions, Andrew served as the Senior Creative Producer + Director. Highlights of his tenure include shutting down an airport, trying to buy part of the Grand Canyon for a New York gallery, avoiding death with the creator of the Amazing Race, Producing/Writing/Directing, Mitchell 20 and creating the concept for the Discovery Military show, Edge of War. Host, Supreme Commander Wesley Clark, said it could help lessen enthusiasm for war – which was exactly its intent.
He is a graduate of Valley Leadership Class 32 and Arizona State University with a Bachelors of Interdisciplinary Study concentrated in the history of avant-garde art in the 20th and 21st Century, business, Chicano/a studies, communication, photography, psychology, sociology and the history of Catholicism in Latin America. In his home community of Phoenix he was a founding Co-Chair of Generation United and the Social Emotional Intelligence Forum. Andrew is a trustee of the Phoenix Elementary School District Employee Benefits Trust and on the board of Roosevelt Row Community Development Corporation.
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IDEATION/EXECUTION OF CREATIVE PROJECTS
MARKETING AND DEVELOPMENT STRATEGY
TIMES CAUGHT DRIVING OVER 110 MPH.
BEST DOCUMENTARY EMMY.
ADDYS FOR COMMERCIAL, CAMPAIGN
AND UI/UX DIRECTION.
BOARDS SERVED ON.
IDEATING AND EXECUTING CREATIVE DIRECTION/MARKETING STRATEGY.
CREATIVE PROJECT MANAGEMENT.
PROFESSIONAL VISUAL COMMUNICATOR. THAT'S FUN TO SAY.
CLIENT FACEING SALES/SERVICE.
SCHOOLS, STATES AND COUNTRIES VISITED. EACH. . . AND MY AGE.
OF INTERVIEWS.LARGELY WITH RECIPIENTS OF SOCIAL SERVICES, EDUCATORS AND EXPERTS.
LARGEST GROUP DIRECTED DURING A VIDEO SHOOT.
LARGEST BUDGET RAISED AND MANAGED.
NUMBER OF COLLABORATORS/CLIENTS WHO HAVE VOCALIZED HATING WORKING WITH ME.
THE GESTURAL INTERFACE
NEUROTECH + CIVICTECH + EDTECH
CONTENT FOR COMPREHENSION
CONTENT FOR DEEPER ENGAGEMENT
CREATIVE WRITER/DIRECTOR, BESTIT SPOTS + UI
2013 SILVER + GOLD ADDYS
2014 ARCHIVE 200 BEST AD PHOTOGRAPHERS
BestIT is an IT solutions company who really wants their clients (the C-suite at medium and large businesses) to fire their IT department and hire BestIT. So. We decided to vilify the internal IT guy . . . with an archetype of the IT guy - Seth Stephens. In our spots, we pushed BestIT's core offerings through outlandish scenarios such as this.
PRODUCER, THE JOE SHOW, RANDY MURRAY PRODUCTIONS
BEST DOCUMENTARY, NUMEROUS FESTIVALS
AIRED ON INVESTIGATIVE DISCOVERY, DEC. 2014
I started on this project as Director, Randy Murray's intern 10 years ago. Since then Randy has been my mentor, client and employer. My role here was learning to shoot cinema verite and performing early research that focused the story on the interplay of this man and the media. If you want to see the whole thing, I know a guy...or you can buy it. joeshowdoc.com
SILLY PRODUCT IDEA
A high-fivable thing holder. This silly idea had been teasing from "the shelf" for about a decade. I wanted to learn more about industrial design and how to bring a product to market. I devoted about $6k and six months (part-time) to explore how to make a viable high-fivable thing holder. I paid for a mini MBA, learned the basics of industrial design and product marketing and I got a prototype for a product...that will hopefully be cheaper to produce with quality materials in the future.
CO-FOUNDER/DIRECTOR, PRODUCE, AN ARTS SPACE, 2007-2008
2007 BEST LATE NIGHT PARTY, PHOENIX NEW TIMES
After operating a mobile art gallery for a couple years, I wanted to have a real space. I gathered some friends from the Alpha Monster art collective and we opened Produce...and lost money every month throwing fun parties. We were pushing our own work (large-scale photos in my case) and the work of urban artists like Griffin, Food One and DumperFoo. We also hosted music acts including Nortec Collective, DJ Radar and RJD2. It was a fun side project that got me more connected to my community and gave me a better understanding of events, curation and the arts.
CREATIVE PRODUCER + DIRECTOR, POPEXPERT
At popexpert, I created a mneumonic, logo animation and bug to brand all content, created a user facing marketing video, guided internal quality standards for production, and implemented guidelines for narrative structure in marketing and instructional content. I also developed instructional prototypes and pedagogy that can increase learner comprehension in a heuristic and semantic environment, informed by insights from leaders in ed tech leaders professional development, neuroscience and positive psychology.
MARKETING CONSULTANT, INSTITUTO DE ESTUDIOUS ECUATORIANOS
During a 6-month sabbatical in Ecuador, when I was not working on my five-year plan, trying to paint and learn Spanish, I volunteered with Instituto de Estudious Ecuatorianos and Ecuador’s premiere hipster, Luis Herrera. During that time I designed a poster for one of the largest anti-government marches in the Country’s history and wrote/shot/directed a positioning documentary. On a subsequent trip, I analyzed needs and pitched an engagement strategy including murals of politician’s names, faces and phone numbers in rural Ecuador and guided the production of a documentation project that took Luis and I around the country to interview people charged with terrorism after protesting detrimental extractive projects that clearly violated the countries constitution.
PRODUCER, DIRECTOR, NUMEROUS PROJECTS, TEACHING CHANNEL
While at the Teaching and Learning Conference in 2009, I met Andrew Bethel. The man who was bringing the successful teachers.tv from the UK to the US with the help of the Gates foundation. I asked him to keep me in mind as they scaled up. One of the first producers to come on, I directed the branding and structure for three series: Great Lessons, Talking About Teaching and Tech to Learn and I produced and directed over 50 episodes of content. The project took me to poor schools in New Orleans and wealthy schools in the suburbs of Chicago...and inspired me at every turn.
DIRECTOR, MILITARY RESOURCE, UNIVERSITY OF PHOENIX
Pairing up with UoP's internal creatives and motion graphic artist, Carlos Weaver, we collaborated on UI/UX for this futuristic look at resources the university is gathering for veteran students - a huge market for them.
PRODUCER, CO-WRITER+DIRECTOR, MITCHELL 20
PLAYED THEATERS FROM NEW YORK TO LA
ROCKY MOUNTAIN EMMY, BEST DOCUMENTARY
It started with a call from a client: "There's this amazing story unfolding, you interested in documenting it?" This 3-yr project made us all better journalists, storytellers and filmmakers. And it gave us an education on education. It also made an impact. We still hear from educators who were inspired to follow the steps of our story's characters. With our partners, we raised $550k to do the project right. If you want to see it let me know, or you can get it through mitchell20.com
TALK OR STALK?
Boom. Bang. Bing. Thanks for visiting.